What is an Online Marketing Platform? Why Does My Business Need One?
As a marketer, you hear a lot of conversations about the importance of a high-performing web site, maintaining blogs and engaging with social media—and the analytics to track and measure it all. Yet,...
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Top 2 Tips for Blog Success: Learn from Workbox’s FAIL
> Tip #1 – Give away stuff that has some value. > Tip #2 – Give away stuff that has some value TO YOUR MARKET! Background: Workbox’s blog has one fairly popular post that got more than four times...
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17 Years of Online Marketing: 4 Revolutions and 4 Lessons Learned
Workbox has seen a lot of change on the World Wide Web since we started in February 1997. From Prodigy and AOL to Facebook and mobile apps, the one constant has BEEN change. So, in honor of our 17...
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10,000 Downloads: 4 Things We Learned About WordPress Users and the Software...
Workbox’s WordPress video gallery plugin accumulated over 10,000 downloads last month. We launched this plugin a little over two years ago and have been amazed and humbled by its popularity...
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You Can’t Fake It: Quality Content Gets SEO Love
With each new release of a Google algorithm update, online marketers hear the chant: “Quality Content wins SEO!” Marketer: What is quality content? SEO: Content that gets clicks and links. Marketer:...
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Content Marketing: How to Compete with “House of Cards?” Build a “House of...
Your market (which is actually us – REAL people) only has so many waking hours each day. We work, go to school, eat, sleep, spend time with family and friends and consume massive amounts of media So...
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This Is What It Sounds Like When Blogs Cry
When was the last time you actually heard a dove cry? Sure, we’re familiar with the sweet, melancholy sound of a Mourning Dove’s call (and Prince’s song), but have you heard the Eurasian Collared...
View ArticleOne Simple Reason Video Helps Sell Products Online
(Does this dog video create a positive emotional response to the Workbox brand?) Sophisticated online marketers, particularly retailers that have the resources and analytics (and a responsibility...
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Is SEO Really Another Form of Advertising?
Be honest about resources – and expectations. What is the purpose of advertising on TV? Magazines? Billboards? What is the purpose of search engine or display advertising? What is the purpose of SEO?...
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Keep Calm and Install SSL
If your website does not have SSL installed, Chrome 68, which will be released in July 2018, will show a very unpleasant message to your visitors. Many browsers already show security warnings in...
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